What are we to make of Maurice Saatchi’s make-over for the Tories ?
Can he repeat the 1979 magic? The Conservative Conference this week has been the first public “outing” for the new re-branded party that’s been created by the new Co-Chairman, Maurice Saatchi – one of the legendry advertising guru brothers behind the 1979 election campaign that led the Tories to victory and heralded the start of the Thatcher era. The Saatchi skill is in finding the phrase and the image that encapsulates the public mood. The new “low key” non-controversial look…