What are the prospects for Rupe’s new paper?
Have we got out of the habit of buying papers? When the News of the World was closed last July there was a big effort from other titles to try to grab a share of what was the biggest selling Sunday paper. The latest circulation numbers, see here, suggest they had some success but they failed to pick up a lot of the lost sales. The Sunday Mirror, the People, the Sunday Express, the Star on Sunday and the Mail…