Have we got out of the habit of buying papers?
When the News of the World was closed last July there was a big effort from other titles to try to grab a share of what was the biggest selling Sunday paper.
The latest circulation numbers, see here, suggest they had some success but they failed to pick up a lot of the lost sales. The Sunday Mirror, the People, the Sunday Express, the Star on Sunday and the Mail on Sunday all rose – but in December all of them saw declining sales.
So how’s Rupert’s bold new venture, The Sun on Sunday, going to do? Is it being launched into a market in terminal decline. Have we just got out of the habit of buying papers?
There’s another factor. One of the reasons for buying the old News of the World was the depth and quality of its investigative journalism. How’s the Sun on Sunday going to do in the new more controlling environment for the press?
It will be interesting to watch although nobody would bet against Rupe.