Nick Sparrow’s April polling column
Online polls rule. OK? Online polls are taking over the UK polling industry. So far in 2011 no less than 96 vote intention polls have been published, 84 of which have been conducted online, just 12 by telephone. Of the 84 online polls 63 (and counting …) have been conducted by YouGov, 21 by others. On average, telephone polls have had the Conservatives and Labour each around 1.5% lower than online polls and perhaps most significantly for the tone of…