Should they be taking the focus off Brown? Posters are coming out at such a rate at the moment that it’s hard to keep up. This one from the Tories is trying to build on the perceived advantage from last week over the NI tax move. It’s theme is very much the same as the famous 1992 “Double Whammy” poster that was said to have been so successful. I’m not totally convinced of the visual portrayal. To me it’s good…
Does Marf’s cartoon hit the nail on the head? In all the discussion over Labour’s “Gene Hunt” poster everybody seems to have by-passed what the party’s core message ought to be – the need to counter the desire for something different that polling suggests is what getting on for two-thirds of voters want. For as has been said so often there are only two big ideas in election battles – either it is “time for change” or “don’t let the…
This is a new feature and will run every Sunday night up until polling day, to include the last set of figures from each pollster, as well as the current seat spreads from the betting markets. There probably won’t be any articles on international politics over the next few weeks, but to ensure that it retains a toehold on PB even during the UK campaign, this slot will continue to feature international snippets. The pollsters Last poll from each pollster…
Opening polls 1997 CON LAB LD OTH LEAD Gallup March 21 27% 56% 11% 6% 29% MORI March 24 29% 50% 14% 7% 21% Harris Mar 24 28% 56% 10% 6% 28% ICM Mar 31 31% 45% 18% 6% 14% MORI Apr 1 28% 55% 11% 6% 27% Actual result May 1 1997 31.4 44.4 17.2 7 13 What was happening before the last change of government
Could the widening gap be giving him second thoughts? If indeed, as is being widely reported, Mr. Brown makes that short car journey from Downing Street to Buckingham Palace on Tuesday morning then it will be a situation almost without precedent. For never before in modern times has a PM with a working majority had to make a decision on an election date when his party had double digit deficits in the polls. John Major was in a worse polling…
..or is featuring Cameron an own goal? This is Labour’s latest ad – the much-hyped one that was designed by a 24 year old supporter from St. Albans. I don’t think that people will immediately get it. Those who were adults at the start of the 80s are now in their fifties and is there a widespread sense that the decade was an awful one for the country in the way that poster tries to suggest? But the mega-mistake is…
Who, for instance, does it want you to vote for? This is the latest “squeeze” post-card that’s gone out by mail to potential LD voters in key marginals, apparently from Labour. The interesting thing is that it does not mention the name of the party anywhere. All we have is information about the alleged consequences of voting Lib Dem. It’s also based on the false assumption that all Lib Dem supporters will naturally fall in line behind Labour when the…
SkyNews Who’s winning the “jobs tax” skirmish? With just five days to go before the election is expected to be called there’ve been furious exchanges over a letter from business leaders about the impact on jobs of the NI changes. It started when Peter Mandelson declared that the bosses had been fooled into backing the Tory plan. In a fast moving news cycle two of the bosses have now hit back at what they describe as “patronising” claims. All this…