Doesn’t this need to be more than a negative message?

Doesn’t this need to be more than a negative message?

Who, for instance, does it want you to vote for?

This is the latest “squeeze” post-card that’s gone out by mail to potential LD voters in key marginals, apparently from Labour.

The interesting thing is that it does not mention the name of the party anywhere. All we have is information about the alleged consequences of voting Lib Dem.

It’s also based on the false assumption that all Lib Dem supporters will naturally fall in line behind Labour when the crunch comes.

This seems to be a key part of the nationally driven squeeze the Lib Dem effort and I don’t think it’s very good.

Mike Smithson

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