Q. “How important is it to you personally who wins the General Election?”
Ipsos-MORI What does this say about potential turnout? Two of the great things about Ipsos-MORI is that it has been political polling in the UK for longer than any other firm with a website that has a mine of information going back decades. Another good thing is that the firm’s non-voting intention questions are generally very well drawn up and they use the same form time and time again. Take this table reproduced above with responses over nearly a quarter…