ICM moves into the mobile age
What’ll this do to VI figures? ICM, which in 1995 became the first UK polling firm to mount political surveys by phone, announced this afternoon that from the March poll for the Guardian about 150 of the 1000 interviews will be achieved via interviews on mobile phones. This is in response to the decline in proportion on the population who have land-lines and the increasing difficulty reaching young voters particularly young men. According to research by Ofcom 32% of those…