Take polls with large pinch of salt. Do not consume in excess!
A guest slot from Nick Sparrow – former head of polling at ICM In a search for more accurate vote intention estimates following the debacle of 1992, one modification we made was to prompt respondents with the names of the main political parties, Conservative, Labour, Liberal Democrat (and SNP or Plaid Cymru in relevant areas). The prompts reminded people of the existence of the Liberal Democrats – a partly forgotten alternative between elections. The prompts also may have had the…