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Where Does Re-toxification Leave the PM? It must hurt for the Prime Minister. No politician wants to be out of step with the electorate or at odds with the public mood, especially when it risks turning into rage. David Cameron, the first public relations professional to lead a developed nation, will be more sensitive than most. Allegations of press phone-hacking into the voicemail of murdered children, terrorist victims and fallen servicemen and women cuts through to the public and has…

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Guardian What will this do to Cameron’s position? The latest development in the hacking affair is a report in the Guardian that ex-Number 10 Communication Director, Andy Coulson is to arrested tomorrow. The paper reports: “Andy Coulson has been told by police that he will be arrested on Friday morning over suspicions that he knew about, or had direct involvement in, the hacking of mobile phones during his editorship of the News of the World. The Guardian understands that a…

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Will this solve Murdoch’s problems? The last issue will be this weekend. Mike Smithson

There’s a Survation poll in conjunction with Channel 4 just out and the findings are pretty negative for News International and the News of the World. To what extent could the allegations of phone hacking into active criminal cases effect readership of The News Of The World? 88% of all readers of The News Of The World surveyed said they were aware of the new phone hacking allegations. 52% of all readers said that if the allegations proved accurate they…

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Henry G on Tuesday There is nothing more terrifying in politics than middle class women. Men grumble, shout at the telly or newspaper, frequently swear and eventually forget what was bothering them. Middle class women are entirely different. They get organised, set up campaign groups, use the internet, issue press releases, harangue their MPs and challenge national politicians in front of the nation’s media without batting an eyelid. And they remember. As Sir Humphrey would point out, David Cameron and…

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YouGov now looking even more isolated The June political monitor by Ipsos-MORI for Reuters is out and has both coalition partners moving up at the expense of Labour who are now back in the 30s for the first time from the firm since last December. Labour are down three at 39 with with the Tories up two at 37 and the LDs up one at 11. The shares are almost identical to the ICM poll that was published on Monday…

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