It’s time for the rest of the polling industry to follow Survation and treat UKIP on an equal basis
Farage’s force is no longer “some other party” Last year the newbie pollster which is now picking up an awful lot of business, Survation, caused controversy in the industry by including UKIP in its main voting intention prompt. The result was that Survation began showing shares for UKIP which were considerably larger than many other firms. The practice for online pollsters had been to list CON, LAB, and LD on the first screen of the voting intention questioning with an…