The Ashcroft polling on the leaders

The Ashcroft polling on the leaders

From the Lord Ashcroft polling released on Friday, there was focus upon the three established party leaders.

Overall, views of the three leaders have changed remarkably little over time. Asked to choose from a selection of words and phrases that might describe them, participants continue to choose “out of touch” for Cameron, with “stands up for Britain” as a positive counterbalance. Miliband remains predominantly “weak” and “out of his depth”, with no very prominent positives. Clegg contrives to combine the weaknesses of the other two, being “weak”, “out of his depth”, and “out of touch” all at the same time.

This fits in with the Mori leadership ratings which shows all of them consistently with net negative ratings. 

Here’s how the word cloud for all three party leaders looks like.

First up, for Dave

Then for Ed

and finally for Nick


Is this a symptom that we live in a cynical, anti-politics era, or is it fair comment on the leaders we have, and thus explains why UKIP are doing so well, as the voters aren’t enthused by the traditional parties and their leaders? Alex Salmond’s net positive ratings in Scotland shows it is possible to viewed positively by the electorate in this era.


Mike Smithson returns from holiday today.

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