Does Populus put ICM in context?
Populus for the Times Apr 7 Feb 7 CONSERVATIVES 39.3% 40% LABOUR 31.6% 30% LIB DEMS 20.8% 20% LAB to CON swing from 2005 5.4% 6.5% But why record the figures without rounding? Tonight’s poll by Populus for the Times is hugely significant because the firm’s methodology is based on ICM and generally the fieldwork is carried out from ICM call centres. So it provides us with something that’s quite similar to compare the recent ICM poll with – that’s…