Nick Sparrow’s March PB Polling Column
Canadian pollsters advise voters to be wary of polls! Research-live, the online newspaper for the UK market research industry reports that the Marketing Research & Intelligence Association (MRIA) in Canada has been driven to take out a full-page advertisement in the The Hill Times (a political weekly) aimed at reversing criticism of opinions polls. It seems the ad is needed because the pollsters themselves have been blabbing about the state of their own industry. Some it seems have been quoted…