If your life depended on it would it be ICM or YouGov?
Why do the two firms have such different figures? Overnight I’ve received quite a few Tweets and emails asking if there’s an explanation for the very different voting intention figures in the polls for today’s papers. ICM in the Sunday Telegraph has a 6% CON lead while YouGov for the Sunday Times has LAB 3% ahead. We all, I guess, know that ICM carries out its voting surveys by phone which theoretically means that anybody in Britain with a landline…