Nick Palmer says both sides in the referendum have got to stop sounding so gloomy
< Positive messages might swing votes It’s been widely observed that the referendum campaign is a contest between negatives. Vote Remain because leaving would reduce the country to smouldering ashes, or Vote Leave because remaining would doom us to surrender to Brussels bureaucrats forever. The impression given is that we have a choice of extremely bearish scenarios, with little hope either way. It is generally accepted by professionals that the outcome will be decided by people who have no strong...