Should we be wary about bank holiday polling?
Populus May 2005 A reminder of this shocker from 2005? At a big polling conference before the 2010 general election the boss of ICM, Martin Boon, touched on the challenges of carrying out surveys over bank holiday weekends and referred to the above famous Populus poll from 2005. For fieldwork took place over the Saturday, Sunday and Monday before the May 5 2005 general election day and came out with a 14 point Labour lead – three days later Blair’s…