Looking back to YouGov’s 2008 Boris triumph
YouGov May 1 2008 But was it based on a different weighting structure? Nobody can dispute that Boris Johnson’s election as London mayor on May 2nd 2008 was a sensational achievement for YouGov. For the second mayoral election in a row they got the final result correct to within one percent at a time when they were completely out of line with all the other pollsters. I, for one, made a fair bit of money betting on the YouGov view…