The gap edges closer with Populus
Why are phone polls showing a different picture? Overnight we had what is increasingly a rare event – a Westminster voting intention poll that was carried out by telephone in this case Populus for the Times. The shares are CON 36: LAB 40: LD 11. As the former head of polling at ICM, Nick Sparrow, was observing in his April PB polling column the phone pollsters are showing something of a different picture of opinion from the online firms which…