?/ How has political opinion changed over 2025?In voting intention, Labour have made the biggest losses, while the Greens have gained most, and Reform UK have established a clear leadRef: 28% (+3 from 12-13 Jan)Lab: 18% (-8)Grn: 17% (+9)Con: 17% (-5)LD: 14% (=)yougov.co.uk/politics/art…

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.932Z

Government approval has fallen further since the beginning of 2025Approve: 12% (-4 from 4-6 Jan)Disapprove: 69% (+6)Net: -57 (-10)yougov.co.uk/politics/art…

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.933Z

How do voters' assessments of the government now compare to the start of the year?2024 Labour: -30 net approval (-26 from 4-6 Jan)2024 Lib Dem: -48 (-14)2024 Green: -68 (-23)2024 Conservative: -85 (-3)2024 Reform UK: -92 (=)yougov.co.uk/politics/art…

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.934Z

How has the issue agenda changed over 2025?Economy: 54% say is a top issue (+3 from 4-6 Jan)Immigration: 51% (+6)Health: 35% (-10)Crime: 20% (+1)Defence: 20% (+3)Tax: 18% (+3)Welfare: 17% (+7)Housing: 16% (-5)Environment: 14% (-3)Europe: 14% (+2)Education: 8% (-1)Pensions: 5% (-5)

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.935Z

Over 2025, opinion towards Keir Starmer and Rachel Reeves has become significantly more negative, while relatively unchanged for other party leadersReeves: -59 net favourability (-26 from 8-9 Jan)Starmer: -54 (-15)Farage: -35 (-3)Badenoch: -26 (=)Davey: -10 (-6)yougov.co.uk/politics/art…

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.936Z

Over 2025, opinion towards Kemi Badenoch has improved among Conservative and Reform UK voters, but not others2024 Conservative: +40 net favourability (+8 from 8-9 Jan)2024 Reform UK: +11 (+25)2024 Lib Dem: -51 (-8)2024 Labour: -67 (-12)2024 Green: -70 (-8)yougov.co.uk/politics/art…

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.937Z

Since the start of 2025, negativity towards Keir Starmer has grown most among Labour and Green voters2024 Labour: -14 net favourability (-35 from 8-9 Jan)2024 Lib Dem: -33 (-14)2024 Green: -70 (-30)2024 Conservative: -83 (-6)2024 Reform UK: -94 (+1)yougov.co.uk/politics/art…

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.938Z

Belief the government are handling key issues badly has risen nearly across the board since the beginning of 2025Unemployment: +13 increase in "handling badly" from 4-6 JanTax: +11Welfare: +10Immigration: +8Crime: +8Economy: +8Brexit: +7Inflation: +6Housing: +6Defence: +5Environment: +5

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.939Z

Over 2025, dissatisfaction with the government among 2024 Labour voters has risen most on tax, unemployment, welfare, and the economyTax: +21 increase saying "handling badly" from 4-6 JanUnemployment: +18Welfare: +17Economy: +16Housing: +13Inflation: +13NHS: +11Crime: +11Environment: +11

— YouGov (@yougov.co.uk) 2025-12-18T10:25:53.940Z