Branding the Tories totally around Theresa has made it easier for LAB>UKIP voters to move to the blues
Dealing with historic CON “nasty party” perceptions We are not hearing the name Lynton Crosby much at the moment but he is playing the central role in the massive resurgence of the Conservatives that we are currently seeing. He is very much a research-based campaigner and takes a lot of notice about the polls and detailed voter profiling that he is so good at. At GE2015 his masterstroke was to exploit the fears that an EdM LAB government would be…