The latest Ipsos MORI government satisfaction ratings are worse for the incumbent than Major faced just before Blair’s GE1997 landslide
I was so taken by David Herdson’s observation in the previous thread header about how poor the current Ipsos MORI government satisfaction ratings that I thought I would dig into the pollster’s huge archive to see if there were historical precdents. What’s great about the firm which has been polling UK politics since the 1970s is that it has been asking the same questions in the same format over the decades. You can therefore make comparisons. Going through the the…