YouGov has to be more “transparent”
Commons call for an investigation into the pollsters – now a big test The group of leading Labour MPs that has put down a Commons motion calling for an investigation into opinion polling firms over fears that ‘questionable methodology’ is “skewing the political process and tarnishing the industry’s reputation” will be able to get some empirical information next week on the effectiveness of the internet-based pollster, YouGov. For they will be able to compare YouGov’s predictions on the Elections with…