How the pollsters dealt with their final polls
ICM’s raw data had Labour nearly 20% ahead An extraordinary insight into the challenge that pollsters have in finding representative samples is revealed in the detailed data for the final surveys which is just being made available. We all know now that in terms of the popular vote in Great Britain Labour beat the Conservatives by 36.2% to 33.2% – or about eleven Labour voters for each ten Conservative ones. But base data for the final surveys ICM and Populus…