YouGov stakes its claim to supremacy
Will the internet polling argument ever be resolved? In a move not designed to win him any friends within the UK polling industry the boss of YouGov, Peter Kellner, has posted a strongly argued piece, under the provocative heading “YouGov – consistently right” to reinforce his claim that his firm’s approach to taking the nation’s political temperature is the right one. Although he acknowledges that all the polls were within the same area in their eve of poll prediction and…