Do we want even more regular YouGov polls?
Has the Sun switched from MORI following the Mayoral outcome? A key thing that polling does, apart from to give some idea about the outcome of a future general election, is to help create the environment in which the political process operates. As we have seen so often the pressure on party leaders can be driven by poor polling numbers. For there’s little doubt that shocking polls for Labour, like the one in this morning’s Sun, can affect the whole…