Advertising and campaign tactics
What is dictating McCain’s media strategy? In the advertising war waging across the water, John McCain is positively hammering Barack Obama. The Arizona Senator has ploughed significant money into attacking his counterpart from Illinois on a number of fronts; from his advice on inflating tyres to his ‘celebrity’ status, apparently comparable to that of Paris Hilton and Britney Spears. Two elements of his campaign’s assault on Obama have raised eyebrows. Firstly, why is McCain criticising Obama on such spurious grounds…