Does Labour always win the final week?
Did Brown’s party recover 30+ seats? In its post mortem of the 1992 election Labour identified a key weakness which it sought to address in all the following four elections – the critical importance of the final week. For its only then that many voters start to focus on what they’ll do and when a focused get out the vote message can be most effective. For the 1997 election the party created a special final week team. Whether they did…