Will approval ratings be the best guide – again?
Ipsos-MORI Is this the trend we should be looking at? PB regulars will be aware that one of the sets of monthly data that I take seriously is the above from MORI – the leader approval ratings. These have been asked in precisely the same form since the late 1970s and have proved to be an equal if not better guide to general election outcomes than the standard voting intention findings. Given that the latest MORI poll was carried out…