Tories the main winner, UKIP the main loser in the March 2014 Populus monthly aggregate – sample size 16k
LAB share down on the month but only by 0.5% Today sees the second of what looks set to be a great resource right through until the general election – the Populus/FT monthly aggregate based on all the firm’s twice-weekly surveys with an overall sample size of more more than 16k. Having a sample on that scale means that the cross-tabs are more meaningful with much smaller margins of errors than we get with individual polls. Thus two key pointers…