Alastair Meeks looks at the theory of referendum motivation
At the height of the Second World War, Abraham Maslow unveiled an important new theory of psychology. Synthesising physical and higher needs, he arranged the drivers of human behaviour in the form of a pyramid. At the bottom, he placed physiological needs – the physical impulses that drive every animal. Above that he placed safety and security needs. Rising further up the pyramid, he placed love and belongingness needs, the personal emotional connections. Near the top of the pyramid, he…