YouGov: Where 1 Mirror reader = 8 Guardian ones
YouGov’s newspaper weightings Unweighted number Weighted number “Value†of each reader in the poll Express/Mail 417 301 0.72 Sun/Star 206 429 2.08 Mirror/Record 114 309 2.71 Guardian/Indy 173 62 0.36 FT/Times/Telegraph 224 170 0.76 Other paper 217 232 1.07 No paper 655 505 0.77 Could newspaper weightings be causing distortions? The big polling news overnight was that the YouGov dailly poll reported a share of just 9% for the Lib Dems alongside 40% for the Tories and Labour. In doing…