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Category: EU Referendum

The BREXIT referendum: Roger’s latest update on what’s happening in the PR/Ad industry

The BREXIT referendum: Roger’s latest update on what’s happening in the PR/Ad industry

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“Political advertising ought to be stopped. It’s the only dishonest advertising left.” (David Ogilvy, 1965) The last few weeks have proved him right. It’s been a free-for-all. Every claim more outlandish than the last. Every rebuttal more hyperbolic. Then last Thursday Vote Leave were appointed lead campaign, the two slogans BRITAIN STRONGER IN EUROPE and TAKE CONTROL were revealed and everyone settled down… REMAIN are now working with Adam and Eve/DDB. LEAVE have appointed several regional PR companies primarily to…

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ComRes becomes the 6th successive pollster to report moves to REMAIN compared with their last surveys

ComRes becomes the 6th successive pollster to report moves to REMAIN compared with their last surveys

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New ComRes/Mail phone poll has REMAIN 11% on its standard methodology but 16% with its turnout model pic.twitter.com/pxEeC9oW8K — Mike Smithson (@MSmithsonPB) April 20, 2016 ComRes’s “turnout model” makes the REMAIN lead 16% In terms of polling it’s been a devastating day for those wanting the UK out of the EU and the worst survey of all for them has just been published in the Mail. On standard methodology REMAIN is 11% ahead but when its new “turnout model” is…

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Why playing the man and not the issue might not be a good strategy for LEAVE

Why playing the man and not the issue might not be a good strategy for LEAVE

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Alastair Meeks has doubts about the BREXIT campaign approach Brexiteers have shown themselves to be very angry about many things.  These things include, but are not confined to, the conduct of the referendum campaign itself.  Their complaints are many and various but three in particular stand out: first, the In campaign is almost exclusively trying to scare floating voters into the status quo (“Project Fear” as it is often called); secondly, the Prime Minister has loaded the deck against them…

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Vote Leave sets out its objective – TSE gives his robust interpretation

Vote Leave sets out its objective – TSE gives his robust interpretation

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Vote Leave spokesmen confirm stance: free trade with no free movement, no budget contributions and no supremacy of EU law. — George Eaton (@georgeeaton) April 19, 2016 This is like the man who divorces his wife & still expects dinner & a blowjob from her every night after the divorce https://t.co/JukIWSL6pI — TSE (@TSEofPB) April 19, 2016

The referendum is currently much more about the economy than immigration

The referendum is currently much more about the economy than immigration

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If it stays that way it’s good for REMAIN Today’s been a huge one in the build up to June 23rd. The Treasury statement announced by Osborne this morning has met with a furious reaction from the LEAVE and looking at the above polling you can see why. Detail from the ComRes/Sun poll shows responses to the question about which issue will be most important to voters in making up their minds. REMAIN backers the economy is twice as important…

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Cameron’s biggest EURef error could be diverting from Wilson’s winning 1975 template

Cameron’s biggest EURef error could be diverting from Wilson’s winning 1975 template

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A debut guest post by TC Up to the point of announcing the date of the referendum, Cameron had been following the example set by Harold Wilson.  In 1975 Wilson was faced with a split in his party and cabinet over the European EC question.  To address this problem, Wilson’s response was to have a renegotiation of our terms with the EC and then have a referendum to decide whether we remained or left.  The Wilson cabinet was also allowed…

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New ComRes phone poll has REMAIN retaining its 7% lead

New ComRes phone poll has REMAIN retaining its 7% lead

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But there’s a sharp increase in don’t knows Almost one of the constants of this campaign has been that the Inners are doing a fair bit better with phone polls than online and so the pattern continues tonight. The first phone poll to be carried out wholly in April, by ComRes for the Sun, has REMAIN maintaining its 7% lead – a gap which is very much in line with the other phone polls that we saw at the start…

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The punters at Betfair think Remain have this in the bag

The punters at Betfair think Remain have this in the bag

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    77% chance of REMAIN winning says @MattSingh_ With his accuracy at GE2015 punters take note https://t.co/wKD7ooJRHD pic.twitter.com/BXUJA9fRBy — TSE (@TSEofPB) April 17, 2016 But here’s a reminder that betting markets aren’t infallible. This time last year, Ed Miliband was odds-on favourite to be next Prime Minister. pic.twitter.com/T9eaB53Zgq — Ladbrokes Politics (@LadPolitics) April 14, 2016 @MSmithsonPB About 75% of money staked on elections happens in the last 4 weeks, even if the markets have been running for years. —…

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