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Category: EU Referendum

As the EURef poster campaigns are about to start Roger evaluates their effectiveness

As the EURef poster campaigns are about to start Roger evaluates their effectiveness

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Tory poster from GE2015 campaign Hit Hard Hit Fast and Keep Hitting’ (Jeremy Sinclair, Saatchis) Ernest Hemingway believed the best thing he ever wrote was a six word advert “For sale. Baby shoes. Never worn”. You can understand why a novelist might be happy with such an effective use of six words. If he’d spent his time in advertising he might have honed his technique further and managed something equally effective but using only three. “Beanz Meanz Heinz”. After several…

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Great news for IN from ICM phone survey and for OUT from ICM online poll

Great news for IN from ICM phone survey and for OUT from ICM online poll

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The great modal divide continues ICM's two referendum polls after excluding DKsPHONE IN 55% OUT 45%ONLINE IN 48% OUT 52% — Mike Smithson (@MSmithsonPB) May 16, 2016 ICM phone poll before DKs excluded IN 47% -1OUT 39% -2DKs 14%+3 — Mike Smithson (@MSmithsonPB) May 16, 2016 Westminster VI ICM phoneCON 36%-2LAB 32% +1LD 7%=UKIP 13%= ICM Westminster onlineCON 34%LAB 32LD 7%UKIP 17% — Mike Smithson (@MSmithsonPB) May 16, 2016 Online versus Phone. During formal GE2015 campaign 56% of phone polls…

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LEAVE should deploy David Davis – the only person apart from Clegg to have beaten Cameron in a TV debate

LEAVE should deploy David Davis – the only person apart from Clegg to have beaten Cameron in a TV debate

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No image problems like Gove, IDS or “twice sacked for dishonesty” Johnson What’s very striking so far in the campaign is the lack of effective communication skills amongst the LEAVE team. Iain Duncan Smith once again this morning showed how right Tory MPs were to sack him in 2003 and Gove hardly comes over convincingly though his writing is better than his TV appearances. For whatever reason the official LEAVE outfit is opposed to Farage having any role – a…

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A post Brexit vote recession could cost the Tories the next election

A post Brexit vote recession could cost the Tories the next election

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Can you spot what subtle message David Cameron is trying to get across if the UK votes to leave the EU? pic.twitter.com/szzuh9VBT0 — TSE (@TSEofPB) May 14, 2016 Brexiteers are in danger of being blamed for the next recession even if it has nothing do with Brexit On one side we have, inter alia, the Prime Minister, the Chancellor, and the great and the good, from the IMF, the OECD, NIESR, The Bank of England, and their Governor, Mark Carney,…

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The big EURef advertising news is that the Saatchis are back

The big EURef advertising news is that the Saatchis are back

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  Saathci & Saatchi ad GE1979 Roger’s latest advertising commentary on the campaign ‘Facts aren’t important. What matters is what the public believes’ I noticed last week that Peter Marsh had died. He was a larger than life self publicist and showman and unlike most advertisers who believed in letting their work sell the agency he believed that selling himself sold the work. A big fan of Thatcher his agency was the fastest growing in the 80’s. His ads were recognisable…

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How LEAVE responds to authority interventions that it doesn’t like

How LEAVE responds to authority interventions that it doesn’t like

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Alastair Meeks goes through them one by one Authority figure Intervention Leave response OECD Leaving the EU was “equivalent to missing out on one month’s income within four years”. On a central scenario it estimated that the uncertainty caused by Britain seeking to leave the EU by late 2018 would knock 3 per cent off gross domestic product by 2020. Robert Oxley, Vote Leave spokesman:”The OECD is in the pay of the EU. JoséÁngelGurríais part of a global bureaucracy that…

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Vote LEAVE is naive if it thinks it can black-ball Farage for the entire campaign

Vote LEAVE is naive if it thinks it can black-ball Farage for the entire campaign

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BBC News list of events planned so far And Cameron isn’t going face to face with a fellow Tory So far we haven’t seen any betting markets linked to the referendum TV debates but that’s likely to happen as this becomes a bigger issue following the Vote Leave reaction to the ITV event planned for June 9th. This is when Farage and Cameron are due to appear in the same programme although they won’t debate directly with each other. Clearly…

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Exactly six weeks to go to the day that Britain decides on its future in Europe

Exactly six weeks to go to the day that Britain decides on its future in Europe

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The polling, however, has been reduced to a fizzle After a period when referendum polls were coming out almost everyday there’s suddenly been a lull in the number of polls being published. It is now May 12th and just three surveys have come out where the fieldwork has taken place in May. All of them have been online. The last phone poll was completed on April 26th. Hopefully this is a temporary interruption caused by last week’s range of elections…

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