One message that Nigel Farage and Reform are pushing is that the Tories and Labour are effectively one party and that it is time for something completely different.

That doubling of Labour voters who think the Tories and Labour are similar suggests this might be a fertile ground for Farage & Reform, as well as the Greens, Lib Dems, and for the Celtic nationalists as Labour’s support potentially splinters in several directions.

TSE