How will the granddaddy of the polling industry rate Labour’s new leader?
We’ve had a few sets of numbers already on Corbyn but none from the long-established posters using their tried and tested questioning.
Ipsos MORI, and in its earlier incarnation just MORI, has been surveying leader ratings since the mid-1970 and one question whether the sample are “satisfied or dissatisfied” has been asked in the same manner for nearly four decades. The result is that it has a vast amount of data available for comparison and this continues to be regarded as the “gold standard” for this form of polling.
As can be seen in the table every new LAB leader, including Michael Foot, at least started with a net positive. This is something that cannot be said of all new Tory leaders.
Interestingly Kinnock opened with the best numbers while EdM was a touch better than Tony Blair in 1994. The question now is how will Mr. Corbyn rate.
I’m hoping we’ll see the latest from Ipsos MORI in the next week.