Thanks to Danny565 for posting this video on last night’s thread, it is a clip from a Newsnight focus group from 2010 of twelve voters from Bristol who didn’t vote Labour in 2010, about the then Labour Leadership election which eventually saw Ed Milband win.

Each of the five candidates had a three minute speech then a Question and Answer session with the voters, after all had been on, the voters were asked to give their verdict, of the twelve, seven backed Andy Burnham and five went for David Miliband.

Now it is easy to dismiss a focus group of twelve, but it was a similar sized focus group conducted by Frank Lutz that helped propel David Cameron to the Tory leadership back in 2005.

In hindsight, the fact not one of the focus group chose to back Ed Miliband should have been a warning to Labour.

TSE