Meanwhile in the LAB leadership battle Andy Burnham sends a text to party members

Meanwhile in the LAB leadership battle Andy Burnham sends a text to party members

He needs to word his messages better than this

As Lynton Crosby always says – message matters most and we saw the success of that in the final weeks of the GE15 campaign. So it’s against this that we should judge the 3 or 4 still in the race for the Labour leadership.

The Labour blogger Hopi Sen has Tweeted the above text he received from Mr. Burnham and his response. I find the Burnham wording weird. There’s no big idea being communicated and the phraseology is awkward.

Burnham needs something tighter and sharper which is to the point. What is he trying to say? To me it says that he lacks the communication skills to be an effective leader of the opposition.

Mike Smithson



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