|Which is most to blame for the cuts? (YouGov)||CON-LD coalition %||Last Labour government %||Both of them %||Neither %||Don’t know %|
|25 March 2011||25||42||21||6||5|
|21 March 2011||23||38||26||7||5|
|07 March 2011||27||40||22||6||5|
|21 February 2011||25||41||24||5||5|
|07 February 2011||25||38||26||6||5|
|25 January 2011||26||40||24||5||6|
|20/01/2011 Ed Balls becomes shadow chancellor|
|10 January 2011||22||40||25||8||5|
|11 December 2010||23||41||24||7||5|
|15 November 2010||22||43||23||7||5|
|07 October 2010||17||47||20||10||5|
|20 September 2010||21||44||22||7||6|
|06 September 2010||22||45||20||6||7|
|31 August 2010||23||45||20||6||6|
|16 August 2010||22||45||21||6||7|
|02 August 2010||22||45||20||6||7|
|19 July 2010||21||48||19||7||5|
|05 July 2010||21||44||21||8||7|
|23 June 2010||18||49||18||9||6|
Do Ed and Edward need a different approach?
Given that over the past 72 hours almost every media interview with a coalition minister has involved the same rhetoric about what the incoming government inherited it’s inevitable, I suppose that the latest “Who’s to blame for the cuts” polling shows a sharpish move back to Labour.
The latest YouGov numbers in this key tracker are just out and show that once again the last Labour government is being blamed by more than four in ten. The 42% figure is the highest since the start of December and represents a big challenge for the red team.
If an incoming government, like Blair’s in 1997, can shape the narrative about “the last lot” that can stick for a decade or even more then Labour needs to attend to this skilfully and quickly.
Ed and Edward need to find a convincing response that resonates. So far I don’t think they’ve been able to do that.
I regard this tracker, which we see from both YouGov and MORI, as one of the best pointers to the next election.