Olympic gaming
What will the British political landscape look like in July 2012? It’s easy for political gambling enthusiasts to get carried away and forget how tiny a market our hobby is compared to sports betting. For example, about £150,000 of betting on the Conservative leadership has gone through Betfair so far. That’s less than 5% of the trade on Sunday’s Chelsea–Arsenal game. However, William Hill seems to be aiming at some crossover marketing, with a selection of markets themed around the…