Is the secret of success getting this number right?
Why so much variation over the Lib Dem number? Whenever I go anywhere, like yesterday during a very enjoyable visit to Westminster, virtually everybody I speak to asks me the same question – “Which pollster do you think is best?”. My answer, as always, is ICM because the record since the mid-90s shows that the firm’s methodology is more likely to pick up the most accurate Lib Dem share. This matters because it has a big impact on the Labour…