Is this the 96/97 measure to test Brown against?
ICM Guardian polls Can Labour stay above 30% for the next year? Yesterday I had lunch in the “Westminster village” and it still comes as a surprise to hear apparently sophisticated political pundits not being fully aware that polling has changed dramatically since Tony Blair coming to power in 1997. Comparisons from that era with today are simply not valid – unless the pollster is ICM which is the only one still operating from then that has a consistent methodology….