It is time that polling was more bottom up rather than top down
We don’t vote for parties or leaders. We vote for individual MPs The 2013/14 political season is now into its third week and from a poll watcher’s point of view there have been a couple of really good innovations which I think will help the process of election forecasting. I really like the new ComRes question about which party voters think will make them better off. It’s that perception, I’d argue, rather than which is seen as “best on the…