Online Polls, Big Stories, Shaky Foundations
A special column from former ICM polling head, Nick Sparrow Over the last 3 years the British Population Survey has been monitoring people who respond to online surveys and comparing them to the population as a whole, in terms of detailed demographics and attitudinal variables. It is a massive survey involving 6-8,000 face-to-face in home interviews per month. In an article published on the Research-Live web site Steve Abbott describes some of the important findings. Analysis suggests that online survey…