Roger on a step change in negative political advertising
Embed from Getty Images “Politics is the art of looking for trouble, diagnosing it incorrectly and applying the wrong remedies.” – Groucho Marx Exactly six weeks ago in my first header on the campaign from an advertising perspective I wrote “The advantages of a negative campaign by REMAIN are obvious, the unknown can be made to seem a scary place. By contrast for the LEAVERS dystopian visions are a difficult sell when the EU has been with us for…