Pollsters should follow Ipsos MORI’s 2008 example and not rush to resume general election surveys
It had had a 4% Ken lead for mayor – Boris finished up 6% ahead Back in 2008 at the first Boris-Ken battle the opinion polls became an issue during the campaign. YouGov was showing Boris leads close to what happened (a 6.2% Johnson lead) while Ipsos, in its final poll had Ken 3% ahead. The polling led to a lot of attacks on YouGov from Ken and the Labour camp but in the end the online firm was vindicated….