The GE2015 polls weren’t wrong – we were just looking at the wrong numbers
Leader ratings have proved a far better guide to election outcomes A month today, on January 19th, the investigation into what went wrong with the general election polling will be announcing its findings at a special event in London. No doubt all sorts of tweaks will come out of it but the main factor. I’d argue, is that we (and I include myself in that) paid far far too much attention to the voting intention numbers. In almost every case…