Understanding the minds of punters
YouGov have published some fascinating insights into punters, YouGov say YouGov Profiles data allows us to explore the mindset of those who gamble at least once a week with a bookmaker – either online or in shop. The data shows that while there are some clear distinctions between more traditional in-store bettors and those who gamble digitally, there are also a number of shared characteristics. As one would imagine those that use a traditional instore bookmaker are likely to be older…