Introducing the PB/YouGov Favourability Ratings – a new development by the site
First survey has Corbyn ahead of Trump, Putin AND Cameron As many will know I am a great fan of leader ratings which I believe are a better pointer to political outcomes than voting intention numbers. There are several different formats. Ipsos-MORI ask about “satisfaction”, Opinium goes for straight approval number while the standard YouGov question is asking the sample whether those named are doing well or badly. The format I like best and the one which the standard in…