Forget voting intention: What about the country’s “mood”?
Research by Dr Jane Green and Dr Will Jennings, Manchester University A new measure by researchers at the University of Manchester shows a significant problem for Gordon Brown: the mood of the country is against Labour on policy competence. It is as serious for Gordon Brown as it was for the Conservatives before Labour’s landslide victory in 1997. The current decline against Labour is precipitous. Green and Jennings argue that it is important to study the public mood across a…